INTIMISSIMI – Nessuno Mi Può Giudicare
The single by Caterina Caselli, published in 1966, is still topical for its message of indipendence and emancipation for women.
The perfect song for the new spot by Intimissimi, starring Sarah Jessica Parker walking through the streets, proud of her clothes, acting like she’s at home.
The ad’s meaning has reached everybody, as we can see through the great media coverage of this campaign.
“For its global campaign, Intimissimi got inspired by a song that Caterina Caselli used to sing almost 50 years ago, Nessuno Mi Può Giudicare.” – Vanity Fair
“Two anniversaries mark this campaign. First, the almost 50 years since Nessuno Mi Può Giudicare by Caterina Caselli was published, a song that was never this topical and that inspired the ad’s concept. Second, the twentieth anniversary of the cult series Sex & The City, that brought for the first time on television the free seduction by women, here celebrated.” – La Stampa
“The inspiration? Nessuno Mi Può Giudicare, the famous song that Caterina Caselli has sung 50 years ago, is the starting point for the making of this worldwide advertising campaign. The lingerie brand celebrates the conscious femininity, rebeling and not accepting the rules.” – Il Messaggero
“’Nessuno mi può giudicare’. Caterina Caselli used to sing these verses fifty years ago. And these same verses have inspired the new Intimissimi campaign for the new season. A real anthem to sensuality as a feminine art originated by feeling good with ourselves.” – Donna Moderna
“The lingerie brand and SJP have created this campaign through seductions canons getting inspired by the song Nessuno Mi Può Giudicare by Caterina Caselli.” – Grazia