Our projects are woven together utilizing our experience and our Made in Italy creativity, considering the individual interests of our clients.
Quality, craftmanship, method and originality inspire our sartorial work to discover and develop exceptional Italian talents around the world.
These are the measurements that have resulted in Sugar being a respected reference on the worldwide musical landscape.
We offer an original cut to music while maintaining awareness of the current market, as demonstrated by the global success of Andrea Bocelli, Elisa, Negramaro, Raphael Gualazzi and Malika Ayane. We work to find a new fit for the songs in our vast catalogue of more than 80.000 titles spanning from the ’30s to the present. Whether you’re looking for vintage or modern, we are able to bring you the perfectly tailored suit, pardon, music.
We are betting on young “Made in Italy” artists whose textured fabrics will sell: Giovanni Caccamo, Marianne Mirage, i Joycut, gli M+A, Matteo Curallo, Matteo Buzzanca, Federico Gardella, Valerio Sannicandro and many others. And if it’s gonna be “electrochicminimal” “nujazzyrock” o “funkyslowbeat” …we’ll be there.
We analyze each client’s case with the care and respect of a craftsman in order to create and develop communication concepts that are harmonious with each project.
Sugar works as a music supervisor starting with the artistic proposal and arriving to the realization of the content, projects, creative formats and events “ad hoc”.
We take care of the less glamorous aspects as well, like the management of music rights and legal aspects, artist management and image rights. We respond to requests rapidly with particular attention to time sensitivity regarding commercial requests.
We are always looking to find new synergies and to propose diversified solutions for our clients, supporting them in the realization of special projects and their marketing and communications needs.